20.5.08

S. Bernardino de Sena (+1444)

"Friar Minor. Priest. Itinerent preacher. Theological writer. His preaching skills were so great, and the conversions so numerous, that he has become associated with all areas of speaking, advertising, public relations, etc.

... He was a renowned peacemaker, in the Franciscan tradition, who tried to calm feuding clans and factions in the turbulent political world of the Renaissance. His preaching visits would often culminate in mass reconciliations, as listeners were persuaded to exchange the bacio di pace, or kiss of peace.

... He argued that the catalyst of civil discord in the urban setting was malicious gossip, which led to insults, and, too often, vendetta by aggressive males. His surprising allies in his peacekeeping mission were the women who comprised the majority of his audience.
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